New GM CEO promises to make deep, fast cuts
Written on April 2, 2009
Detroit — He doesn’t know exactly what the Obama administration wants him to cut, but Fritz Henderson, the new CEO of General Motors Corp., isn’t waiting around to find out.
Deeper. Harder. Faster.
Those were the words he used Tuesday as he outlined how the ailing automaker plans to meet a June 1 deadline to fix its debt-ridden balance sheet, cut billions in costs and take other steps to transform itself into a profitable entity.
It’s the same government-imposed race that Chrysler LLC is running, only GM’s smaller neighbor has to cover more distance in half the time.
The Auburn Hills, Mich., automaker must make the same cuts as GM, and sign up Fiat Group SpA as a partner, all in 30 days. Fiat’s CEO jetted to Detroit for intense negotiations, but if Chrysler doesn’t meet the deadline, it’s almost certainly destined for the auction house.
For GM, failing means surrendering to court supervision in bankruptcy, something the company has resisted in the past but Henderson said is now "certainly more probable."
The companies have yet to receive specifics from the task force on how much more they must cut and where, but Henderson is proceeding with deeper cuts and pulling previously announced measures forward business card templates.
"We need to reinvent General Motors, and we need to do it in a very, very abbreviated time frame," he told reporters at GM’s headquarters in Detroit.
There are formidable obstacles, though. Even with less demanding hurdles in the government’s original loan terms, GM’s bondholders have been reluctant to settle their $28 billion for what may be pennies on the dollar. The company still hasn’t reached a deal with United Auto Workers on funding a trust to take over retiree health care costs.
It’s uncertain whether they can work together to compromise on their competing interests, even though failure means they stand to lose a lot more.
It was clear, though, that every scenario will include more pain for just about anyone connected with the companies.
Filed in: business.